Breaking Even,
And Staying Positive
In a neighborhood systemically overrun by drug treatment facilities and homeless shelters, Ginjan Café endures.

Rags-to-riches. The American Dream. Those are some of the terms used to describe the story of Mohammed and Ibrahimma (Rahim) Diallo, the West African brothers who founded Harlem’s Ginjan Café. Starting out as a gut-wrenching child immigration story and culminating with a successful business, their inspirational tale has already been told by Humans Of New York, the New York Times, OK Africa, The Wendy Williams Show, and others. But when I asked for 2025’s highlights, Mohammed shook his head. “It's not about the highlights,” he said. “ It's about waking up every day, and doing what you've got to do that day.”
We were looking through the cafe’s storefront at the nearby intersection of 125th and Park, where a drug addict lay face down in the road. A bus pulling to its stop swerved to avoid him, drawing the mounting passengers into traffic. The policemen standing at the corner reluctantly made their way over, followed by a squad car, an ambulance, and a belligerent crowd, all blocking the Cafe’s entrance. “As a business owner, if highlights are what you're focused on, you’re not going to make it,” Mohammed added.
Mohammed and Rahim Diallo, founders of Cafe Ginjan in East Harlem, speak of the challenges of operating in a neighborhood systemically overrun by drug treatment facilities and homeless shelters.
A Bastion of African Culture
Featuring African coffee blends, cuisine, music, and decor, Ginjan Café is a bastion of African culture and a realization of the brothers’ deep-seated desire to introduce it to the world.
They started out a decade ago with the Ginjan juice, a spicy-sweet ginger drink which was a staple of their childhood in Guinea. “It came in a long, thin, plastic bag. You’d bite off one corner and suck the liquid through the ripped hole,” they recalled (ginjanbros.com).
Recognizing a demand for the drink among NYC’s African diaspora, in 2014, they brewed their first batch of it in the kitchen of their small Harlem apartment. In 2015, they presented Ginjan at a street fair in Harlem. Later that year, with a budget of less than $1000, they launched their beverage company, Ginjan Bros, and began distributing online soon after. By 2016, the brand had distribution partnerships with RainForest, FreshDirect, Union Market, Mom's Organic, Amazon, and Whole Foods Markets across the Northeast region. To remain viable, though, the brothers needed to expand. As young, inexperienced, broke African immigrants, they encountered doubt and prejudice from larger potential investors. It was a crowdfunding campaign that allowed them, by 2019, to open Ginjan Cafe, their first brick-and-mortar location. The venue is located in the historic Corn Exchange Building in East Harlem: a beautiful structure in a gentrifying neighborhood, by a busy, central intersection, next to Metro North.
Cafe Ginjan
Cafe Ginjan
It's also smack in the middle of the city’s biggest concentrations of methadone and injection sites. According to data collected by the Greater Harlem Coalition, in 2020, Harlem hosted 18% of NYC’s total opioid treatment programs, amounting to roughly 5,700 patients a year -- despite housing only 3% of the population. Of these, 13.6% of the treatment programs (7 clinics, hosting about 4,600 patients) were based in East Harlem. The trend has only accelerated since: In 2021, OnPoint NYC, the country’s first officially sanctioned supervised drug consumption site, opened its gates on the block adjacent to Ginjan, drawing an additional 200-500 visitors a day (Next City). Roughly 80% are bussed in from prisons and shelters in other boroughs, since 36 of NYC’s 64 districts have no treatment options of their own. All this takes place in a neighborhood already hosting 10% of NYC homeless shelters, housing over 1,000 adult male occupants.
125th St. and 3rd Ave (Photo by the New York Post)
125th St. and 3rd Ave (Photo by the New York Post)
Representatives and residents of East Harlem continue to protest the phenomenon. They have long claimed the state’s practice of oversaturating Harlem with drug treatment facilities and homeless shelters was a form of systemic discrimination, consistent with the neighborhood's history of redlining. For the past four years, neighborhood activists have rallied on Ginjan’s doorstep. “I am deeply troubled by the number of OASAS (Office of Addiction Services and Supports) clinics and their placement in my district. There is an undeniably disproportionate number of methadone treatment clinics in communities in my district, compared to the residents who need it.” Congressman Adriano Espaillat (D-13) told The New York Post last year. Or as Eva Chan, member of East Harlem’s Community Board 11, more plainly told Gothamist: “Clearly, Black and brown neighborhoods are where the government will put services that whiter and wealthier neighborhoods don't want to see.”
OnPoint’s presence in this already drug-saturated area created a unique no-go zone on the blocks surrounding Ginjan, between 3rd and Park Avenues. A 2024 NYT article described how police officers are discouraged from making drug-related arrests in the perimeter, and crack, fentanyl, K2, methadone, and a variety of pills are sold and used in the open.
Mohammed recalled how, during their first years on the block, he and Rahim would arrive at Ginjan every day at 4 am to clear the addicts from their doorstep and clean up their excrement before opening at 7 am. Things are better now that they’ve earned local respect, but overall, “the normalization of human misery here is anything but normal,” he said.
“That’s one of the things that makes Ginjan so important here. It’s a haven from what’s going on outside.” Just the other day, he continued, a mother with a sleepy toddler was harassed by the men on the curb; she sheltered in the coffee shop while her toddler napped in an armchair. “People had told us: ‘I don’t know what I would have done without you here.’”
“How do you get started when you don’t have much money? One of the ways is to go somewhere where no one else is willing to go, and take up a space no one else is willing to take,“ Rahim added. The key was “Not seeing the problems of that space, but seeing the opportunity.”
“Clearly, Black and brown neighborhoods are where the government will put services that whiter and wealthier neighborhoods don't want to see.”
(Eva Chan, member of East Harlem’s Community Board 11)




"That’s one of the things that makes Ginjan so important here. It’s a haven from what’s going on outside" (Mohammed)
In 2020, Harlem hosted 18% of NYC’s total opioid treatment programs, amounting to roughly 5,700 -- despite housing only 3% of the population.
“How do you get started when you don’t have much money? One of the ways is to go somewhere where no one else is willing to go, and take up a space no one else is willing to take." (Rahim Diallo)
This April, an equity crowdfunding campaign for Ginjan raised $80,000. “We're starting to see some stability coming out of the pandemic years,” said Mohammed. He and Rahim plan to open Ginjan cafes in major cities worldwide.
Strangers In A Strange Land
Cafe Ginjan’s story is not unique. What makes it uniquely compelling is the survival story that leads up to it. Mohammed and Rahim hail from a middle-class family in Conakry, Guinea’s
capital. They had a happy childhood, though their country “was always in turmoil,” said Mohammed, recalling “bullets falling through the ceiling” during ethnic riots. Their father, an alumnus of the prestigious Hubert H. Humphrey Fellowship international leadership program, worked as an advisor in Guinea’s U.S. embassy. This afforded Mohammed a rare treat: in July of 1997, when he was 13 years old, he received a tourist Visa for a visit in Pennsylvania, where he would stay for a month with family friends. A week before his scheduled return, Mohammed’s father called with dire news. The upcoming Guinean election was getting contentious, “and a bunch of people were just disappearing… my father had gotten tips that he might get arrested next. He had to leave the country,” Mohammed said. As the firstborn, he was in danger of being targeted as well. Until the danger passed, his father arranged for Mohammed to stay with another acquaintance near Atlanta, Georgia.
“This person must have thought that I came from a wealthy family, and that she would get money to take care of me,” Mohammed said. Once it became clear this was not the case, the relationship with his host soured. The next few years were some of his “hardest and loneliest". Having long trained to focus on the positive, Mohammed declined to delve into what made them so: Instead, he spoke about the emotional touchstones that got him through it.
“I grew up in an amazing family. I had a mom who was not educated, but she's probably the smartest, biggest hustler. She knew how to get things done no matter what. She was very loving, kind, caring. And then I had a father who was one of the only educated people in his village, but he never acted like he was special. He exemplified how to see every human being as an equal, no matter how poor or rich they were. What he didn’t have in money he had in human capital. He helped everyone, and everyone was his friend. He was loving, he was kind, he was one of the few people I knew who would just sit and listen to us. He let his kids challenge him, which in Guinea was rare. And then we were surrounded by a bigger family: uncles, aunts, neighbors, everyone raising you, everyone caring for you. When you have this kind of security and comfort from early on, you know who you are. No one can break that.”
At the age of 16, with $80 in his pocket, Mohammed left Atlanta for NYC. Only then did he tell his parents about some of the conditions he had endured. After several weeks of couch-surfing with family acquaintances in the city, a connection in New Hampshire agreed to take him in until he completed high school.
In 2001, Mohammed’s mother and his brother Rahim flew in for his graduation. His mother returned to Guinea after the ceremony, but Rahim stayed. With the government crackdown in Guinea intensifying and their father still living in exile, he could apply for asylum in the U.S. After 9/11, though, Canada became the more likely destination. Mohammed bought Rahim a one-way Greyhound ticket from Vermont to Quebec, where he planned to seek asylum with the Canadian immigration authorities. He never made it: two hours south of the Canadian border Rahim was pulled off the bus by the American border patrol, and sent to a juvenile immigration detention center in Buffalo, where he was held for the next 12 months.
Much like Mohammed, Rahim is determined to focus on the bright side. “I’m a lucky dude, one of the luckiest I know,” he said, with conviction. “Things always come pretty easy to me. Sure, if I knew I would end up in jail for a year, I probably wouldn’t have gone, but conditions weren’t too bad there. I was safe, I was fed.” Being an unaccompanied minor, Rahim was released from the detention center into foster care -- which, again, he views as a lucky turn. “I know the foster care system can be horrendous, but I was super fortunate with the family I ended up being placed with. They are good people. They didn’t have much, but they made sure I had what I needed, and supported me right through college.”
During this period, Mohammed was painstakingly eking out a living in NYC. He lived in a 1bdr in the Bronx, with an uncle and five other Guinean immigrants. He worked as a cab driver, a street vendor, a furniture salesman, a courier, and any other jobs he could get. What remained from his income after paying rent and sending money home, Mohammed spent on community college — which took him nine years to complete, since he could only afford a couple of courses per semester. It took more than ten and many more thousands of dollars, to resolve his immigration status and receive a green card.
During that decade, Mohammed ate little, slept little, and dreamt of the day he and Rahim possessed the necessary credentials to pursue the American dream as equals. But inequality appeared as inherent to America as hope.
Coming from a country where 99% of the population is black, Mohammed was unprepared for systemic Anti-Black racism. He recalled being tackled by two police officers one morning, at 6 am, while he was walking home from a night shift. “They yelled: ‘Stop! Get your fucking hands in the air! What do you have in that paper bag? Is that weed?’ Then they grabbed me and pushed me against a brick wall. I told them, ‘It’s just a sandwich. I just bought breakfast from Dunkin Donuts.’ I repeated it a couple of times. Instead of looking inside the bag, the guy threw it on the ground and squashed it. The other one knocked the cup out of my hand. Then they just walked away.” Another time, as a cab driver, Mohammed was assaulted by a white passenger, who broke his glasses. But when he called the cops for help, “they threw me against the trunk of the car, thinking I must be the attacker.”
But it’s the smaller, more insidious stuff that really got to him. Being regularly stopped by security guards while white people were waved through. Showing up for a high-stakes job interview and being told that “delivery is in the back”.
“When you walk into the nicest restaurants or hotels, 99% of the guests are white, while 99% of the staff are black. So there’s always this assumption that if you’re black, you're less. It's in the glare, the look you get when you walk into places, even when you’re wearing a suit. Once you start noticing it, you keep seeing it everywhere, everywhere, everywhere. And if you're not careful, that stuff will break you. It'll destroy you, you know? Because it simply doesn’t matter what you do.”
College degrees and green cards did not change the brothers’ trajectory. “We were still driving cabs and working in restaurants. We were filling out hundreds of applications, writing personal letters, showing up at companies. But we couldn’t even get an interview. It felt like we’d done everything right. But nothing was happening,” Mohammed told Humans of New York in 2022. “But we always look on the bright side, and every problem has a solution,” he added now. “So rather than throw in the towel, we decided to launch our own business.”





Breaking Even
Photo by: blackownedbklyn (IG)
Photo by: blackownedbklyn (IG)
Thanks to their brands' steady online sales, Ginjan Cafe was among the very few businesses in the neighborhood to reopen after the Covid shutdown. In 2023, during a board meeting of the Schultz Family Foundation, Rahim was introduced to Howard Schultz, the interim CEO of Starbucks, who committed to supporting Ginjan. “America’s future rests on the ambition of entrepreneurs like the Ginjan Brothers, and we are proud that our Foundation is one of their investors,” said Schultz (schultzfamilyfoundation.org). Also in 2023, the brothers opened their second location in Brooklyn. And 2025 did have its highlights: this April, an equity crowdfunding campaign for Ginjan raised $80,000.
“Stability,” said Mohammed, when asked for this year’s most important achievement. “We're starting to see some stability coming out of the pandemic years.” He plans to open Ginjan cafes in major cities around the world.
Despite the area’s current oversaturation with drug treatment facilities and homeless shelters, the brothers view Ginjan’s Harlem location as the ace up their sleeve. “Covid has slowed this area down, but development here is already a done deal. Those tall buildings will be up soon,“ added Rahim, pointing to the construction site across the street. The MTA’s long-awaited Phase 2 of the Second Avenue Subway project — which would extend the Q line into East Harlem and place a third new station at 125 St. and Lexington Ave — is crawling towards its completion. The new Metro-North Railroad 125th Street station and the surrounding Park Avenue Viaduct are slated for completion by 2026. Last week, the MTA launched the public review process for a proposed 38-story mixed-use building at the southeast corner of East 125th St. and Lexington Ave. “It’s just a matter of time, and not much more time, till policy makers start treating this area differently,” Rahim concluded.
Meanwhile, the brothers’ story is about endurance. About waking up every day, setting the course, and doing whatever needs to be done to stay it, regardless of the currents.
“Stability,” said Mohammed, when asked for this year’s most important achievement. “We're starting to see some stability coming out of the pandemic years.” He plans to open Ginjan cafes in major cities around the world.